We built the world’s leading Quran memorization app, then a media network around it: 24 million downloads, 100+ million views, collaborations with world-renowned Shaykhs and a young Muslim audience that trusts the content we create.
Now the white-wall videos that people became obsessed with in Arabic are coming to English, and only a few founding brands will get in from episode one.
Brands can buy reach on any platform. What they can’t buy is a seat inside the daily life of practicing Muslim families. That’s what we have.
DinarStandard puts American Muslim consumer spending above $170 billion a year, and industry estimates say less than 1% of major-brand ad budgets reaches it. The attention is there. Almost nobody is bidding on it.
For an Islamic finance or halal brand, every viewer here is in your market. A mass-media buy reaches the same families only after paying for millions of impressions that never could convert.
Families use Tarteel for daily worship, inside their homes. A brand introduced in that context arrives with borrowed trust that no other placement in Muslim media can offer.
Market figures: DinarStandard, American Muslim market research; Muslim Ad Network industry estimates. All channel figures on this page: YouTube Analytics, as of July 22, 2026.
Lifetime English channel views. All organic, with no paid promotion ever.
Videos uploaded in 2025 have nearly 12 times the views of 2023’s uploads, and they are still compounding.
Average watch time per long-form view. Viewers are still there deep past any mid-roll integration.
We already invented this playbook with Iyal Tarteel, our Arabic family series: white-wall Quran competitions, challenges and sit-downs that pulled 40.8M views from just six episodes and the clips cut from them. Now we’re bringing those formats to English.
The goal was to prove that family-format Quran content could pull mainstream numbers. We launched the Arabic channel in May 2025, built Iyal Tarteel on a plain white wall, and let the format compete with everything else on YouTube. Six episodes, plus the shorts cut from them, pulled 40.8M views. The channel passed 88.8M views without paid promotion, and the series became the biggest driver of views and subscribers we have.
A 24-minute sit-down has 318K views and holds viewers past the five-minute mark. A 59-minute episode has 268K, and its average viewer stayed for nine minutes. Long-form carries 73% of everything watched on the channel, while shorts feed the funnel: our biggest short alone has 1.24M views. This is the audience the white-wall series was built for.
The formats are already scoped for the English white-wall series, built from what worked in Arabic and the conversation formats this generation already loves. A plain white wall, real huffadh, and nowhere to hide.
That’s all we can share publicly 🤫
They memorize with our app, watch our shows, and take recommendations from voices they trust. Most of them are young, practicing Muslims building their lives around the Quran, and they choose brands the way they choose content: by whether it fits that life.
The core of the audience is 18 to 34: young families and young professionals making their first big brand choices, the bank they use, the trips they book, what goes in the family kitchen.
60.5% of viewers stay to watch. When a host this audience trusts introduces a brand, it lands with the weight of a personal recommendation.
Family friendly Quran content is the safest inventory on YouTube, the kind advertisers normally pay a premium to guarantee. Viewers are in the UK, the US, and across the English speaking Muslim world.
A 30 to 60 second host read at the top of the episode. Clear, upfront, and delivered by a voice the audience trusts.
A 60 to 90 second integrated segment placed after the viewer is invested. Written into the episode, not spliced in.
Your product in the hands of the cast, inside the format: taste tests, challenges, and moments built around it.
Options can be combined per episode. Talent read ads are scoped and priced separately.
Brand mentions and placements on an episodic or series basis. Part of the show, with natural integration rather than an ad break.
Cutdowns and shoutouts across Instagram and TikTok, plus our clipping ecosystem: content reposted across a distribution network that multiplies reach far beyond the original upload.
One brand per category, for the whole season. Once Islamic finance is taken, it stays taken. Your competitors watch from the outside.
A report after every flight: views, retention at your integration point, and link clicks. The same real numbers you see on this page.
Every package is tailored to your brand’s goals. Structure and terms on a call.
Pricing is tailored to scope and category. Structure and terms on a call.
Your core customer is a practicing Muslim family making its first serious money decisions. Picture a co-written mid-roll where the hosts talk about saving for Hajj, inside an episode families watch together. One finance brand gets this series, and the category closes when it’s taken.
Challenge formats have natural breaks, and the cast has to eat. Product in hand, on the table, part of the game: placement viewers enjoy instead of skipping. One food brand per season, integrated into the moments people rewatch.
Tarteel exists to raise a generation that carries the Quran the way earlier generations did in Islam’s golden age. We are looking for one or two founding sponsors to be part of the English white-wall series from episode one, with first right to category exclusivity. Ramadan campaigns get planned quarters ahead, and founding categories close before then. Tell us your goals and we will come back with a proposal built around them.
Let’s set up a callIyal Tarteel was made for kids. Then the comment section filled up with their parents, their uncles, and 28-year-olds watching full episodes. The English channel gets the same kind of love. A sample, translated from Arabic where needed:
